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Farmers Markets


Women, Infants, and Children (WIC) and
Senior Farmers’ Market Nutrition Program (SFMNP)

For Seniors – About the Senior Farmers’ Market Nutrition Program

  • The Senior Farmer’s Market Nutrition Program (SFMNP) provides low-income eligible seniors “vouchers” to use at area farmers’ markets and participating roadside stands to help stretch their food dollars.
  • You must be 60 years of age or older, (or a Native American 55 or older).
  • Each household will receive $25 in vouchers or coupons to use at farmers’ markets to purchase fruits and vegetables only.
  • Vouchers will be distributed on a “first-come, first-served” basis at several locations around the county, and there will be vouchers reserved for each site. If more people show up than we have allocated vouchers, we will create a waiting list in case there are more vouchers available later.
  • Vouchers can be picked up by proxy; be sure to have the eligible person’s complete address, phone number and date of birth.
  • Vouchers are available in early spring and information is sent to the county newspapers about voucher pickup sites and times.

 For Seniors – Dodge County Residents

  • The Dodge County SFMNP is administered by the Nutrition Educators in the Dodge County UW-Extension Office. Contact the Dodge County UWEX Office at: 920-386-3790.

For Seniors – Columbia County Residents

  • The Columbia County SFMNP is administered by the Nutrition Educators in the Columbia County UW-Extension Office. Contact the Columbia County UWEX Office  at: 608-742-9680.

For Seniors – Jefferson County Residents

  • The Jefferson County SFMNP is administered by Community Action Coalition in Watertown. Contact their office  at: 920-262-9667

For Vendors – Obtain Authorization to Sell Authorized Food to SFMNP Participants

  • State of Wisconsin information about how to obtain authorization to sell authorized food to participants in the Women, Infants, and Children (WIC) and Senior Farmers’ Market Nutrition Programs (SFMNP).
  • Vendors: Get Authorized in Dodge County to Accept WIC and SFMNP Vouchers (11/19/13)
    • Fill out paperwork at the Dodge County Women, Infants, and Children Program (WIC) office. 
    • Call ahead to schedule a short appointment. Vendors who fill out paperwork, and sell Wisconsin-grown produce, can qualify to accept WIC and Senior FMNP Vouchers.
    • To schedule an appointment, call Ashley Young at 920-386-4013. Her current office hours are: Mondays – Wednesdays: 8 am – 4:30 pm and  Thursdays: 8 am – 12 pm.
    • Dodge County WIC Office Location:
      Henry Dodge Office Building at 199 County Rd DF , Juneau, WI, 53039.
      Main WIC phone number: 920-386-3680.

Southeast WI Farm Fresh Atlas – Find Markets or Advertise Yours

  • Available at a variety of locations in Southeastern Wisconsin including local libraries, businesses, convention and visitor bureaus, municipal buildings, farmers markets, county fair, and local events such as dairy breakfasts.
  • Vendors can apply each year to be listed in this directory.

Interested in Selling at a Farmers Market?

  • Contact your municipality for local rules, regulations, costs and permits.
  • Contact the Wisconsin Department of Agriculture, Trade and Consumer Protection (WDATCP) for food-related rules, regulations and licensing.
  • Review the resources listed below.  

WI Department of Agriculture, Trade & Consumer Protection (WDATCP) 

UWEX Farmers Market Resources

For Budding Food Entrepreneurs – Need a Licensed Kitchen to Start a Business?

  • The Watertown Farm Market Kitchen is a clean, state-inspected and licensed, fully equipped professional shared-use kitchen and food production facility. Users pay hourly rates forthe time they use.

Oconomowoc Winter Farmers’ Market (November – March)

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